Online publishing

An independent digital media publisher.

Faendor Limited publishes editorial content on its own websites, grows readership through social media, search, news aggregator apps and partners, and earns revenue from the advertising shown alongside its content.

About us

Who we are

We are a media company that owns and operates a portfolio of content websites.

Our editorial team writes and publishes articles for a broad international readership. Readers reach our websites from social platforms, search engines and news aggregator apps, as well as through paid promotion that we run on major advertising platforms.

Our revenue comes from advertising displayed on our websites, served through Google's publisher advertising products. To extend the reach of our content, we also cooperate with other Facebook publishers and independent media-buying teams under revenue-share agreements.

  • What we doPublish editorial content on owned websites
  • How we growOrganic, paid and partner distribution
  • How we earnAdvertising revenue from Google
Business model

How our business works

A straightforward model: we bring readers to our content and earn from the advertising they see on our pages.

1 · Traffic

  • Social mediaFacebook pages, own and partner
  • SearchGoogle
  • News aggregatorsNews apps and feeds
  • Paid promotionMeta, TikTok, SmartNews, NewsBreak
  • PartnersPublishers and media-buying teams

2 · Our content

  • Owned websitesContent properties we own and operate
  • Editorial articlesProduced and edited by our team
  • AnalyticsTraffic and revenue tracked by source

3 · Monetisation

  • Display advertisingAds on our pages served by Google
  • Policy-compliant inventoryOperated under Google publisher policies
  • Monthly payoutsUnder the platform's payment terms

Income Where revenue comes from

  • Advertising revenue from Google's publisher advertising products
  • Paid monthly under the platform's standard payment terms

Costs Where money is spent

  • Advertising spend on Meta, TikTok, SmartNews and NewsBreak
  • Revenue-share payments to partner publishers and media-buying teams
  • Content production, hosting and software
Distribution

Where our readers come from

We combine three distribution channels so that our websites do not depend on any single source of traffic.

Paid promotion

We promote our articles through advertising campaigns that we plan, run and optimise in-house, measuring the cost of every visit against the revenue it generates.

MetaTikTokSmartNewsNewsBreak

Organic distribution

Readers find our content through social media pages, search results and news aggregator apps without paid promotion.

FacebookGoogleNews aggregators

Partner network

Partner publishers and media-buying teams bring additional readers to our content under revenue-share agreements.

Facebook publishersMedia-buying teams
Partnerships

Partner with us

We work with Facebook publishers and media-buying teams that are looking for quality content and a clear, transparent revenue share.

Discuss a partnership

For Facebook publishers

Share our articles with your audience and receive an agreed share of the advertising revenue they generate.

  • Ready-to-publish content
  • Tracking for every link
  • Regular performance reports
  • Written partnership agreement

For media-buying teams

Drive traffic to our content and receive an agreed share of the resulting revenue.

  • Monetised content pages
  • Source-level statistics
  • Clear payout terms
  • Traffic quality control
Standards

How we keep our business clean

Our business depends on the trust of readers, advertising platforms and partners. These are the rules we follow every day.

Editorial

  1. Original content. Articles are written and edited by our editorial team.
  2. Accurate headlines. Headlines and previews reflect what the article actually contains.
  3. Clear ad labelling. Advertising is visually separated from editorial content.
  4. Safe topics. We do not publish content that is prohibited by advertising platform policies.

Compliance

  1. Platform policies. We follow the advertising and publisher policies of Google, Meta, TikTok, SmartNews and NewsBreak.
  2. Traffic quality. We monitor traffic sources and exclude invalid or low-quality traffic.
  3. Partner agreements. Partners work under written agreements and must follow the same policies.
  4. Data protection. We collect only the data we need and handle it in line with applicable law.
Company information

Company details & contact

Legal name
Faendor Limited
Registration no.
HE 500244
Jurisdiction
Republic of Cyprus
Director
Giannis Agapiou
Registered office
Karaiskaki 3032, Limassol, Cyprus
Business activity
Online publishing and digital advertising
Website
faendor.com

Get in touch

For partnership, advertising or general enquiries.

Registered officeKaraiskaki 3032, Limassol, Cyprus